Презентация "Coca-Cola" – проект, доклад

Life Begins Here Coca-Cola

Coca-Cola is a carbonated soft drink.

It was invented in 1886 in Georgia, Atlanta by pharmacist John Pemberton. Initially it was sold as a patent medicine for five cents. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence.

At first drink was unprofitable

Just about 9 people a day bought Coca-Cola. So, at the first year receipts was only 50 dollars. And for production this drink was expended 70 dollars. And in 1888 Pemberton sold right to production of the Coca-Cola. In 1892 businessman Asa Candler, Who was the new owner of rights, founded “The Coca-Cola Company” which we know now.

The richest drink of the USA

The turnover of the company in 1902 was 120 thousand dollars. Since this moment the popularity of Coca-Cola increased

Bottles and cans

Since 1894 Coca-Cola was sold in bottles And since 1955 – in cans

Slogans

Slogans of the company for the last 20 years: 1991 - Can't Beat the Real Thing. 1993 - Always Coca-Cola. 1999 - Enjoy. 2001 - Life tastes good. 2003 - Real. 2005 - Make It Real. 2006 - The Coke Side of Life 2007 - Live on the Coke Side of Life 2008 - love it light 2009 - Open Happiness 2010 - Twist the Cap to Refreshment 2011 - Life Begins Here

Market

In the Coca-Cola company it is always looked after changing of tastes of the customer. The company innovated the whole line of the special programs for the customers. For the healthy style of life: The growth of the assortment: low-calorie and fortified with the healthy components products. The information about the composition. Propagation of sport and physical culture

Environment

The company trying to minimize negative influence on the environment. Coca-Cola Beverages Ukraine (a member of Coca-Cola Hellenic Group) at first achieved ISO14001(certificate of accordance to the European standards) in 2002. Water stewardship: Company raises the effectiveness of water demand Decreases quantity of the water necessary for the production Propagation of rational use of water. Protects local watershed In 2009 Coca-Cola Beverages Ukraine signed a Memorandum in cooperation with the Water Information Center, where Kyiv habitants visited the Water Museum. At an international level, Coca-Cola Hellenic is a founding signatory of the CEO Water Mandate of the UN Global Compact. This initiative aims to address water.

Energy and climate protection

Company expands on the bottling plants energy-savings programs. Company explores low-power technologies Changing drivers` behavior with Safe and Eco-Driving program. New energy-efficient cold drink equipment reduces discharge of in the atmosphere. At an international level, Coca-Cola Hellenic Group is a founder signatory of the UN Global Compact’s Caring for Climate, the largest global business coalition on climate.

Packaging and recycling

Company reduces impact of the wrapper on the environment. Reducing the amount of packaging Increasing recycled content Promoting recycling and recovery

Sustainability policies

At the heart of the company approach is Code of Business Conduct which defines the standards of business conduct. There are few policies, which regulate all aspects of office relations. Equality of opportunity policy Environmental policy Quality and food safety policy Genetically modified organism (GMO) position statement HIV/AIDS policy Human rights policy Occupational health and safety policy Packaging waste and recycling policy Supplier Guiding Principles policy Climate change policy Fleet safety policy Health and wellness policy

International leadership

At international level, the company support business leadership platforms that promote corporate responsibility and sustainable development, and they support and develop these at national level. Coca-Cola Hellenic Group has been named as a global sustainability leader with its inclusion in the Dow Jones Sustainability Indexes in 2008 and at national level in Ukraine company work hard to ensure that Group maintains its position.

Engaging with stakeholders

These stakeholders are the people on whom the company have the greatest impact - or who have the greatest impact on the company. They include: suppliers, customers, non-government organisations (NGOs), government, consumers and local communities among others. They learn from these groups in a variety of ways: from meetings to formal surveys of employees, customers, and others. Most longstanding partnership is the Green Danube. This award-winning partnership with the International Commission for the Protection of the Danube River and The Coca-Cola Company works to protect the iconic river and its ecosystems. Associates: The National Olympic Committee of Ukraine to promote sports and fitness The European Business Association The American Chamber of Commerce The Chamber of Commerce and Industry of Ukraine.

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