Презентация "costco shop" – проект, доклад

Summary

Revenues of 71 Billion 550 Warehouses Today – Operates in: 40 States 9 Countries $137 million average sales/warehouse 141,000 square feet/warehouse 143,000 employees worldwide More than 1.4 million transactions/day

Background

CEO: James Sinegal Headquarters: Issaquah, WA Inception: Seattle, WA 1983 Stock Symbol: COST (NASDAQ) Founders: James Sinegal & Jefferey Brotman

Corporate Strategy

Cost strategy Penetration Pricing Below the Line Promotion No frills “Diversion” Buying Strategy “Treasure hunt" shopping experience

Customers (Who)

Costco targets independent small business owners who have typically $100,000 or more of personal income Actual average Costco customer is women in large householders with income of $50,000 or more Most popular with Hispanic and Asian ethnic groups Typically customer visits 8-11 times per year

Membership (How)

Gold Star Member = $ 50 Business Member = $ 50 Executive Member = $ 100 Membership fees allow Costco to maintain low margins

Industries

Retail Discount and Variety Retail Warehouse Clubs and Superstores (primary) Gasoline Retailers Grocery Retail Nonstore Retail Internet Retail Consumer Services Optical Services Travel Agencies and Services Financial Services Lending Mortgage Banking and Related Services Insurance Property and Casualty Autos and Other Vehicles Homeowners Insurance

Costco Today

550 warehouses Worldwide 403 in US 76 in Canada 21 in UK 6 in Korea 5 in Taiwan 8 in Japan 31 in Mexico

SWOT Analysis

Strengths

54.1m loyal cardholders Strong member renewals Absolute pricing authority Exceptional employees Excellent merchandise Quality image

Weaknesses

Cannibalization Costco's overexpansion domestically risks cannibalizing the sales of preexisting stores James Sinegal leave Maintaining high wages Costco's average pay, for example, is $17 an hour, 42 percent higher than its fiercest rival, Sam's Club Maintaining profit margins

Opportunities

Recession has allowed Costco opportunities for luxury-item deals, including the chance to sell prime-grade meat that used to go almost exclusively to restaurants. With people eating out less often, said Sinegal, "there are not as many steaks being sold in restaurants, and we're selling them." To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region. The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.

Threats

Being a global retailer means that you are exposed to political problems in the countries that you operate in. The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat. Bad economic times (current recession)